Big Data – an environmental asset

Big Data has emerged as a game-changing presence in commerce and politics. What used to be the vast and unknown cosmos of individual behavior and preferences can now be parsed for patterns and trends to aid in decision-making. Where policies used to be based on gut-checks and intuition, Big Data is now being translated into decisions that result in great profit, political gain, or, according to its more sanguine proponents, to save the world.